Co-Founder
Ethan Phan
Ethan runs the build side. He scopes, designs, and ships the websites, systems, and custom software clients run on, plus the automation behind them.
Leads
WebsitesCustom softwareAI & automationImplementation
Why Second Phase
Websites and software
for local businesses
We're a Houston team that builds websites, booking systems, and custom tools, and runs the Google Ads and social media that bring customers to them.
Meet the founders
Who you're working with.
Second Phase is two founders: one builds, one grows. You work with us directly, from the first call through launch.
Co-Founder
Nick Resendez
Nick runs growth and client strategy. He works with owners to pin down where new customers should come from, then builds the content and acquisition systems that bring them in.
Leads
GrowthContentClient strategyBusiness development
Who we are
A website that brings in customers.
Software that saves you time.
Second Phase builds websites, online booking, customer portals, and simple automations for local businesses, then helps the right customers find them through Google Ads and social media.
How we work
Three phases. Clear scope first.
Every project follows the same three steps, so you always know what happens next.
Discovery & strategy
We map bottlenecks, revenue leaks, and growth priorities before recommending anything.
Roadmap & proposal
Scope, timeline, and expected outcomes are defined in writing. No mystery phases.
Build & launch
We build, test, and launch, with regular updates so you always know where things stand.
Why Second Phase
Built differently. By design.
One team for your website, software, and marketing, focused on results you can actually see.
Strategy before execution
We solve business problems first. Tools and campaigns follow the diagnosis.
Marketing + software, one team
Your website, ads, and software come from the same people, so they work together.
Straight answers
A clear scope and quote before any work starts, regular updates, and a direct line to the people doing the work.
Built for long-term value
Systems that keep working after launch, not one-off deliverables that decay.
Let's talk about your business.
Tell us what you need. We'll get back to you with honest next steps, no pressure.